As the founder of Consumer Mobile Insights, I help innovators deeply understand the psychology of their users. I help my clients solve issues like: (1) how do we increase engagement and retention, (2) how do we design a simple Day One Experience for new users, and (3) how do we convert users to purchasing and revenue?

Your quantitative metrics tell you what is happening, my qualitative insights tell you why.  

Trained by Dr. BJ Fogg at the Stanford Persuasive Technology Lab, I’ve worked with the executive teams at Fortune 500 companies, Silicon Valley startups, venture capital funds, and nonprofit foundations. I’ve also worked across a range of verticals: edtech, digital health, media, social, location-based services, SaaS, productivity, and hardware. I have an MBA, and a Bachelor of Science in Interaction Design, from Stanford University.

For more on my work, visit You can also follow me on Twitter, connect with me on LinkedIn, or contact me below. Thanks!


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